With pet ownership on the rise, the pet product market is struggling to keep up. While toys and other non-consumable products have long been exported, Indian manufacturers are beginning to compete in the consumable market as well. What are the advantages and benefits of manufacturing pet products in India?
Pet care is one of the fastest growing markets in India, so the Indian government has made measured efforts to strengthen its position in the global market. Manufacturing pet products in India can serve to keep prices low for the local market as well as reduce Indian reliance on imports.
Keep reading for an overview of the advantages and benefits of manufacturing pet products in India.
Indian Response To Local Pet Product Shortage
The COVID-19 pandemic had an impact on numerous sectors of the Indian economy, including the pet products business. The projected 19 million pet animal population in India, along with market closures, has resulted in a serious pet supply scarcity in India.
In the face of a shortage of pet food, bedding, toys, and other supplies, the Indian government is capitalizing on existing strengths in the market to boost local production of these products. How exactly is this going to benefit the Indian economy and its people?
Keeping Costs Low
While certain pet products are manufactured in India, it is insufficient to fulfill market demand at the standard that the Indian people desire. On average, India requires 30,000 tons of pet food alone, and importing this much is too expensive in order to reach people at a reasonable price.
As the pet population in India rises, so does the humanization of pets as well as the willingness to spend more on food and pet items. Traditionally, an Indian pet owner will feed their pet with pre-packaged food for the first year of its life, then switch to home-cooked meals due to cost.
Government funding for manufacturing plants for pet products has significantly increased since the COVID-19 lockdowns, thus cutting costs for locally-sourced Indian products and making it more appealing to buy pet food, rather than make it at home. This cycle then further enhances the Indian market and can be applied to non-food pet products as well.
Boosting India’s Independence In The Global Market
Because of India's demand for pet supply items and its inability to satisfy those needs without importing goods from Europe and China, the country has become dependent on exporters. Manufacturing pet items in India not only stimulates the Indian economy and creates jobs for the Indian people, but it also helps the country break free from its reliance on other nations.
Indian-made pet products benefit both the consumer and India’s security in the global market.
Schedule an Appointment with us to look at the possibilities to manufacture pet products in India. We can be your virtual team to export products to India too, send us a mail to manufacture@gtdinindia.com and someone from our team will get in touch with you as soon as possible
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